SOCIAL MEDIA

Market Research

We support our clients by providing them with fresh market insights and customer satisfaction evaluation. Our activities are mainly tailored to meet every client’s specific needs. For this purpose, we use integrated research methods (qualitative and quantitative). Working alongside the client is one of our strengths, a sure way not only to get results but also to be and stay on the right track from the very start.

Tools

Qualitative Methods

• Group discussions (also with creative approach) either on site or online
• Individual interviews at home, on site or online
• Ethnographic observations (also consumption diaries)
• Clients-consumer workshop
• Webwords: web reputation sentiment

Quantitative Methods

• Personal interviews (P&P, mobile) at home, central location, or retail stores
• Telephone interviews (CATI), national and international calls originating from our Milan-based CATI centre
• CAWI interviews
• Net-Promoter Score (NPS) survey

Other Methods

• Mystery Shopping
• Mystery Repair
• Drive Test
• Clinic Test
• Usability Test for websites/mobile/app
• Desk Research
• Customer Journey

Customer Satisfaction

• CATI
• CAWI
• Mystery Call
• Focus Group
• Online Focus
• Net Promoter Score (NPS)
• After Purchase Survey
• Web Reputation